City-Targeted Job Pages With JobPosting Markup

A dealership group hires for many stores, and each job post is only useful to people who can reach that store. A general careers page makes candidates search through everything.

I built the World Car Careers site so each job is findable on its own page, with a version for the nearby city.

The problem

The client asked for one place to handle all of the auto group’s job listings. A general careers page makes candidates search through everything, so I wanted a page for each job that could match a search for a role and a place.

I chose SvelteKit and Directus because they are simple, fast, and easy to work with.

What I built

Job pages

Every job has a base page at /jobs/{job}. City variants follow the pattern /jobs/{job}-near-{city}-tx.

City variants

A city variant changes the title tag, the H2, the meta description, and the location fields in the markup to serve that city.

Structured data

Both base and city pages carry schema.org JobPosting markup, written as microdata. The fields include title, job location, employment type, work hours, base salary, hiring organization, description, date posted, benefits, qualifications, responsibilities, and skills.

Locations and search

The site has a locations page with a section for each store, and a search page. A WebSite JSON-LD block describes the site search.

Stack

The site uses SvelteKit for the frontend, Directus as the content system, and MySQL for data.

Results from GA4

Over a nine-month period, the site averaged about 460 users per month. Over the same nine months, 451 unique users submitted an application, according to GA4. GA4 counts users, not confirmed individual people.

Those numbers belong to the city-targeted pages. I have no ranking numbers to publish.

What happened next

Traffic has trended down since I handed the site off. The client owns the listings and has not kept them updated, and traffic follows how often listings are refreshed.

That is the lesson I carry into every content plan. Pages earn traffic for a while, then decline when nobody maintains them.

Refresh dates, expiry dates, and accurate pay belong on a schedule. I wrote about it in Why SEO Pages Need Refresh Cycles.

Related

See the technical SEO services page, and compare this with the city landing pages project.