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A selection of work we're proud of. Strategy, design, and development for brands that give a damn.

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Before AI, the goal was to minimize, tighten and simplify code to ensure maintainability and reasonable levels of architectural coherence. After AI, code became abundant. The issue is that code was never the bottleneck... architecture, maintainability and tightened codebases that scrutinized off-shoots from the core tenant of the application were.

code is a liability, not an asset

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